Providing a link to your company's Google reviews is one of the most important techniques in customer experience management. This direct link will enable you to support people who wish to leave a review online and facilitate their experience. The Google Reviews Link is a URL that leads directly to the reviews section of a business listing on Google. It's a convenient way for your customers to leave a review without having to navigate through different pages. When your customers click on this link, they are automatically redirected to the page where they can rate your service and write a review.
So having your Google reviews link is important. It makes it easier to post reviews and encourages customers to share their experiences.
Why use a Google review link?
More visibility
Google uses reviews as one of the factors in determining the ranking of local businesses in search results. A large number of positive reviews can improve your visibility. In fact, your natural referencing will be boosted. This means you'll be more likely to appear when potential customers perform a search on Google or Google Maps.
More confidence
And that's not all: reviews, in general, build credibility and trust in your brand. They build your company's e-reputation and encourage potential customers to come to you rather than your competitor. Creating a direct link makes it easier for you to collect reviews and thus improve your bottom line.
Get more reviews
As you probably know, it's often more difficult to get satisfied customers to leave a positive review. Indeed, your detractors are often quicker to leave a bad review. So making the experience easier for happy customers is super important!
This guide is here to help you generate a Google Reviews link and communicate it effectively to your customers.
Create your Google Avis Link
Creating a redirect URL will allow you to "own" your Google review link. This solution is ideal and will make it easier for you to submit reviews. Here are the additional benefits of a manually generated Google review link.
- Redirects your customer to the right page to leave a Google review
- Reduces the number of clicks and makes it easier to submit reviews
- Works on laptop and mobile
- Works whether the user is connected to Google or not
- Never change
From the Google Reviews console
Go to the company page. Simply type the company name into the Google search bar. If you don't see all the elements shown in the image below, you're not logged in to your Google account. So take your time and log in to the account that manages your website.
Then click on "See reviews".
A popup window opens, allowing you to click on "Receive more reviews". Your sharing link will be displayed.
Without set-up console
First, go to your Google Business listing. You can find it quickly by searching for your name on your search engine.
Click on "Give feedback", and a popup window will open in your web browser.
Then retrieve the URL of the page in question. You've got your link!
What to do with this link?
Add a direct button to your website
Use the direct link to create buttons on your website. With this Google review link, your users are just 1 click away from leaving a customer review. Use it on your website or online platforms to redirect them directly. This way, you can easily build trust and increase the number of reviews on your Google page.
Add a button to your emails
E-mails are one of the preferred means of communication when it comes to customer reviews. In fact, e-mail allows you to stay in touch with customers who have already placed an order. A few days after their purchase, cleverly insert the Google Review link in your automatic e-mail. In this way, you encourage your customers to leave a review and increase the chances that they will, indeed, leave a review.
Insert a QR code on your physical communications
Use the direct link to create a QR code. You'll find plenty of online tools and plugins to turn a link into a QR code. You can then make good use of the QR code to insert it on all your business cards, posters, menus, etc.
Create NFC tokens
NFC tokens make interaction with your customers even smoother. Thanks to this technology, every customer simply has to wave their phone near the token to be directed to the Google review page. An even more fun and functional way to increase the number of reviews on your Google Business page.
